
Mission
Our mission at Willow Reach Behavior Services is to partner with families and communities in nurturing the potential of children with Autism Spectrum Disorder (ASD) through compassionate, individualized, and ethically moral Applied Behavior Analysis (ABA) practices.
Approach
Our therapeutic framework encompasses five key branches:
- Family Relationships
- Social Interactions
- Educational Progress
- Community Inclusion
- Emotional Health
By recognizing and nurturing each of these branches, we strive to provide comprehensive support that promotes holistic development and well-being for every child under our care.
Our Founding Team
Our team believes in addressing the multifaceted aspects of a child's life through our therapy approach.

William Whitehead
CEO
As Chief Executive Officer (CEO) of Willow Reach Behavior Services, I am dedicated to providing exceptional Applied Behavior Analysis services, with a strong focus on innovation and client-centered care to empower individuals. As a veteran, father, and husband, I bring a unique perspective and unwavering commitment to supporting families and fostering positive outcomes for our clients. At Willow Reach, we strive to make a meaningful impact in the lives of those we serve.

Charnetta Whitehead
(CCO),BCBA
As Chief Clinical Officer (CCO) and a Board Certified Behavior Analyst (BCBA) at Willow Reach Behavior Services, I bring 13 years of expertise in Applied Behavior Analysis to our team. As a mother and wife, I am deeply committed to supporting families and enhancing the lives of our clients through innovative, client-centered care. My extensive experience and dedication to the field drives our mission to empower individuals and foster positive outcomes at Willow Reach.
Refer Us
At Willow Reach, we pride ourselves on offering a diverse range of services aimed at empowering individuals and families through education, inquiry, and personalized assistance. Our in-home services, telehealth consultations, parent training sessions, assessments, and in-school support programs are designed to meet the unique needs of each individual we serve. Willow Reach is dedicated to fostering growth and development in a supportive and nurturing environment. Whether you're seeking guidance for your child's educational journey or looking to enhance your own inquiry capabilities, Willow Reach is here to help. Refer us today and join our community of empowered learners and families.
